creative + content
STRATEGIST
who?
hello I’m brian Douglas
creative scholar, webby award winning audio storyteller, AND analog photographer.
as a creative strategist i merge the study of art, science, business, and culture to help brands, creators, and nonprofits connect with audiences in ways that are emotionally resonant, informative yet easy to retain, and measurably effective.
always curious, always creating.
what?
I craft evidence-backed strategies that power content, campaigns, and experiences—designed to grow brand equity, deepen audience engagement, and drive behavioral change.
how?
I bridge brand principles, organizational objectives and audience motivations through a rigorous strategic process—fusing research, data, and cultural foresight into actionable creative briefs and go-to-market strategies.
My approach rests on three key pillars:
THE BRAND
Uncover the real story behind your brand.
Brand audits
Stakeholder interviews
Value proposition development Positioning frameworks
THE MARKET
Identify where you fit—and where you can lead.
Trend forecasting
Competitor analysis
Category immersion
Whitespace discovery
THE AUDIENCE
Tap into what truly motivates your people.
Cultural insights
Segmentation strategies Behavioral & emotional drivers
Journey mapping.
