How can AI search impact brand experiential?
I was just listening to an episode of the podcast Making Media from 2023 on events being an important vertical for digital publishers as their traffic and digital ad revenue wanes. As human habits adopt AI search for answers instead of websites the logical conclusion is that publisher ad revenues will continue to fall and they will become even more reliant on other sources of income. And if brands want to stay connected to their audiences they will need to pivot as the publishers do and that could mean a huge growth opportunity in experiential partnerships.